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Jamdani – also referred to as ‘Embroidery on the loom’, is a time-consuming and labor-intensive form of weaving because of the richness of its motifs, which are created directly on the Hand loom using the discontinuous weft technique.
Ginvaani Weaves encourages this skill and has taken up the challenge of reviving the traditional form of Jamdani weaving as well as designing and developing contemporary styles of this beautiful and skillful art in the form of Scarves, Stoles and other varieties.
The main peculiarity of JAMDANI work is the geometric design. The expert weavers do not need to draw the design on paper. They do it from their memory. The weavers develop an occupational identity and take great pride in their heritage; they enjoy social recognition and are highly respected for their skills.